We’ll just lay it out there…If you see a flawless Yelp profile it’s most likely manipulated in some way.  As professionals, we can spot a concocted Yelp profile in about a second (bunched reviews, all positive, similar writing styles, etc.). I think consumers just feel something is off when they read page after page of [...]

Once free piece of advice to business owners/exec’s/marketing directors looking to do online marketing…Stay away from Yelp.  We are seeing them target law firms heavily right now in our area.  One IP law firm in Orange County we know of got snookered into signing a $10,000+ a year contract by some Yelpster. Their offering was clearly not appropriate for a [...]