Content is king, and to rank online, it is indeed key to have great content.  But when your vertical gets competitive, everyone has budget, time and bandwidth to create great content, and lots of it.  When that point in time arrives, the pendulum will invariably swing back to how well you optimize, leverage and spread [...]

We get this all of the time…”Concentrate on “X” in your SEO work for us, that is what will drive us up on Google.” This statement is riddled with irony, but we’ll concentrate on point key word…”Concentrate” When it comes to SEO, if you are “concentrating” on any one area or tool set, you are [...]

A simple tip to raise your e-commerce conversion rate: Cloak your purchase pages and shopping cart area with graphics, text and other reassurance of your site’s security. We have seen gains as high as 11% after doing this simple thing.

Now that you are doing social media and have a few followers/fans, you might be feeling like you are on the right track, and you are…sort of. Social media is a tool that is to be used as part of your overall online marketing strategy, not as a mainstay. It is a smarter approach to [...]

Websites are always in flux, so when you are building your website, get it 90-95% there, go live, then come back to it.  Don’t get stuck on the small details.  If you do, it’s even money that you’ll still be stuck in 3 months.  It’ll never be perfect.  It will never be complete.  In fact, [...]

We get asked this question (or some form of it) all of the time by our older clients…”Does social media really matter or it is just hype?” The short answer is yes, absolutely. For a longer answer, here goes: Three or four years ago we weren’t sure whether social media would come into a prominent [...]

When it comes to Google Rankings, don’t be overly fixated on Google PageRank of your website. A website that is properly developed and contains good content can outrank a website with higher PageRank. NOTE: This is different from your Google Ranking. Your Google Ranking does indeed matter (it’s everything, in fact). Page Rank is a [...]

When it comes to SEO we have one thing to say: Content is King. Period.

Here’s a $1000 piece of SEO advice for you and your company: Start a news page on your site, put at least one news post up every 2 weeks and include keywords/keyphrases that are meaningful for what you do. Then repeat for 3-6 months (forever really). We used this advice for a company that offers [...]