Can’t remember who sent this to us, but it’s so good we had to share.   If it is yours, please let us know and we’ll link it over to your site.

There is a lot of buzz going on around the idea that Google is looking for “fresh” content and will factor this into site rankings.  This is nothing new, but the method of creating that fresh content is.  Your company still needs to create new content (yes, you will have to do this for ever), [...]

Contrary to popular belief, one online marketing tool is consistently delivering the best ROI…good ol’ email marketing.  Even with so many tools out there, one of the earliest ones to materialize is still the best. This is not to say you forsake all other online marketing approaches, like SEO, social media and the like, but [...]

Now that you are doing social media and have a few followers/fans, you might be feeling like you are on the right track, and you are…sort of. Social media is a tool that is to be used as part of your overall online marketing strategy, not as a mainstay. It is a smarter approach to [...]

We’ll just lay it out there…If you see a flawless Yelp profile it’s most likely manipulated in some way.  As professionals, we can spot a concocted Yelp profile in about a second (bunched reviews, all positive, similar writing styles, etc.). I think consumers just feel something is off when they read page after page of [...]

We get asked this question (or some form of it) all of the time by our older clients…”Does social media really matter or it is just hype?” The short answer is yes, absolutely. For a longer answer, here goes: Three or four years ago we weren’t sure whether social media would come into a prominent [...]