Just one more angle on how complex it is becoming to get ranked on Google.  According to recent research, it’s been found that Google applies a different algorithm to determine rankings within a given vertical than it does in a different one.  So, if you are trying to sell self storage the playing field is [...]

Before You Consider Adwords…Be Ready to Run With the Big Boys: WordStream, a provider of software for keywords and pay-per-click marketing campaigns, has done research to discover which keywords receive the highest costs per click (CPC) in Google AdWords. Unless you are marketing a term like “yard sale” or something else for which there is [...]

Can’t remember who sent this to us, but it’s so good we had to share.   If it is yours, please let us know and we’ll link it over to your site.

If someone tells you there is a silver bullet in SEO we have a bit of advice for you. Run. When you get tired of running…catch your breath, and then run some more. After that…run more…and faster. Fact: There is no lasting silver bullet in SEO. The more an SEO huckster alludes to there being [...]

We’ve been doing SEO for a while.  We’ve seen over a dozen major Google updates over that time.  With each Google update we get a client who sees the next Google update as the coming Apocalypse.  This time it was Panda, and the client had it in his mind that Panda was going to kill [...]

If you or your company are cited as an authoritative/expert source of information, here are just of few of the factors that factor into Google, Yahoo and Bing’s rankings these days…How the search engines are piecing all of this info together is where it gets messy.  Your job is to make it easier for them. [...]

There is a lot of buzz going on around the idea that Google is looking for “fresh” content and will factor this into site rankings.  This is nothing new, but the method of creating that fresh content is.  Your company still needs to create new content (yes, you will have to do this for ever), [...]

So you are looking for SEO help and are dead set on finding a firm that has worked in your specific industry, be it camping equipment, commercial pest control or hula skirts.  Forget about it.  The key is to find an SEO service provider that understands SEO rather than having a deep understanding of your [...]

We get this all of the time…”Concentrate on “X” in your SEO work for us, that is what will drive us up on Google.” This statement is riddled with irony, but we’ll concentrate on point key word…”Concentrate” When it comes to SEO, if you are “concentrating” on any one area or tool set, you are [...]

Here is a great take on the value of SEO driven clicks versus PPC/Adwords clicks…”But the purpose of this post is to point back to the value of SEO clicks. Advertisers spend over $30 billion a year buying ads from search engines & the organic search results still get the bulk of the clicks. Of [...]