Complexity on Top of Complexity

Just one more angle on how complex it is becoming to get ranked on Google.  According to recent research, it’s been found that Google applies a different algorithm to determine rankings within a given vertical than it does in a different one.  So, if you are trying to sell self storage the playing field is [...]

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Chasing the Algorithm

We’ve been doing SEO for a while.  We’ve seen over a dozen major Google updates over that time.  With each Google update we get a client who sees the next Google update as the coming Apocalypse.  This time it was Panda, and the client had it in his mind that Panda was going to kill [...]

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When it Comes to SEO, Be Willing to Dig a Ditch

We get this all of the time…”Concentrate on “X” in your SEO work for us, that is what will drive us up on Google.” This statement is riddled with irony, but we’ll concentrate on point key word…”Concentrate” When it comes to SEO, if you are “concentrating” on any one area or tool set, you are [...]

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