mega millions One is the harder, longer path to rankings.  The other can be faster. One will have some staying power.  The other will be surpassed by the next company who has figured out the next way to trick Google. One can be practiced only by a firm that knows your clients, your industry, etc.  [...]

One more great little wrinkle has to foil SEO cheaters is how they penalize your site.  Let’s just say that your SEO services provider is taking shortcuts and buying links to boost your ranking. When Google catches on, they won’t necessarily hammer your down site from #8 to #88.  They might first boost your site [...]

Just one more angle on how complex it is becoming to get ranked on Google.  According to recent research, it’s been found that Google applies a different algorithm to determine rankings within a given vertical than it does in a different one.  So, if you are trying to sell self storage the playing field is [...]

We’ve been doing SEO for a while.  We’ve seen over a dozen major Google updates over that time.  With each Google update we get a client who sees the next Google update as the coming Apocalypse.  This time it was Panda, and the client had it in his mind that Panda was going to kill [...]

We get this all of the time…”Concentrate on “X” in your SEO work for us, that is what will drive us up on Google.” This statement is riddled with irony, but we’ll concentrate on point key word…”Concentrate” When it comes to SEO, if you are “concentrating” on any one area or tool set, you are [...]