Oh, the siren song of last touch attribution. Many a marketing director has run aground in pursuit of this illusive beast. Everyone who knows anything about online marketing wants to be able to figure out last touch attribution. But the more you know about marketing, both online and traditional, the more you know that the [...]
Now that you are doing social media and have a few followers/fans, you might be feeling like you are on the right track, and you are…sort of. Social media is a tool that is to be used as part of your overall online marketing strategy, not as a mainstay. It is a smarter approach to [...]
We get asked this question (or some form of it) all of the time by our older clients…”Does social media really matter or it is just hype?” The short answer is yes, absolutely. For a longer answer, here goes: Three or four years ago we weren’t sure whether social media would come into a prominent [...]
When it comes to Google Rankings, don’t be overly fixated on Google PageRank of your website. A website that is properly developed and contains good content can outrank a website with higher PageRank. NOTE: This is different from your Google Ranking. Your Google Ranking does indeed matter (it’s everything, in fact). Page Rank is a [...]
Why blog? Reason abound (good will, show your expertise, drive traffic, etc.) but if you need one reason to do it here you go: Google likes fresh content. Regular blog posts show Google that your site isn’t dead, which, in turn, gets the web crawlers to come back more often, helping your site rank better [...]
When it comes to SEO we have one thing to say: Content is King. Period.
Here’s a $1000 piece of SEO advice for you and your company: Start a news page on your site, put at least one news post up every 2 weeks and include keywords/keyphrases that are meaningful for what you do. Then repeat for 3-6 months (forever really). We used this advice for a company that offers [...]
Once free piece of advice to business owners/exec’s/marketing directors looking to do online marketing…Stay away from Yelp. We are seeing them target law firms heavily right now in our area. One IP law firm in Orange County we know of got snookered into signing a $10,000+ a year contract by some Yelpster. Their offering was clearly not appropriate for a [...]