We’ve been doing SEO for a while.  We’ve seen over a dozen major Google updates over that time.  With each Google update we get a client who sees the next Google update as the coming Apocalypse.  This time it was Panda, and the client had it in his mind that Panda was going to kill [...]

So you are looking for SEO help and are dead set on finding a firm that has worked in your specific industry, be it camping equipment, commercial pest control or hula skirts.  Forget about it.  The key is to find an SEO service provider that understands SEO rather than having a deep understanding of your [...]

We ran into this issue about 3 years back.  If you are the CEO, president or otherwise the head honcho at your company, take a hard look as to whether you really should be acting as the art director on your latest creative project. Nobody at your company will let you know that you should [...]

There is a constant push in marketing to minimize risk and maximize return.  This is reasonable, except when reality is applied to the situation.  If your company wants to get out there and really create a significant ROI on its marketing investment, then it needs to look at approaches that involve some degree of true [...]

Here is a great take on the value of SEO driven clicks versus PPC/Adwords clicks…”But the purpose of this post is to point back to the value of SEO clicks. Advertisers spend over $30 billion a year buying ads from search engines & the organic search results still get the bulk of the clicks. Of [...]

Right now we are working with a client who is looking to change the game in its industry.  Rather than looking to eek out 1-2% more market share, they are getting ahead of the curve using higher level marketing and technology approaches that are unheard of in its industry. Are you clawing your way to [...]

Never let clients dictate how to solve their problems. To us, our client can find a hundred order takers who carry out various marketing related tasks, but truly thoughtful marketing strategists are tough to find. Own the solution and own the results. Period.

Met today with a client that is basically one of the best regional companies in their respective industry. One thing that stood out to me is how open they are to new ideas and approaches. They are doing things to bring in business that competitors 50x their size are not…and pushing our team at Icon [...]

Now that you are doing social media and have a few followers/fans, you might be feeling like you are on the right track, and you are…sort of. Social media is a tool that is to be used as part of your overall online marketing strategy, not as a mainstay. It is a smarter approach to [...]

If people could convey 3 things about your company to their contacts, what would you want them to be?  Are you working to ensure they are carrying that message?  One EMR / electronic medical record provider has this nailed down: Simple. Seamless. Secure.  Great message.  Very transferable. Very sticky.