mega millions One is the harder, longer path to rankings.  The other can be faster. One will have some staying power.  The other will be surpassed by the next company who has figured out the next way to trick Google. One can be practiced only by a firm that knows your clients, your industry, etc.  [...]

One more great little wrinkle has to foil SEO cheaters is how they penalize your site.  Let’s just say that your SEO services provider is taking shortcuts and buying links to boost your ranking. When Google catches on, they won’t necessarily hammer your down site from #8 to #88.  They might first boost your site [...]

Content is king, and to rank online, it is indeed key to have great content.  But when your vertical gets competitive, everyone has budget, time and bandwidth to create great content, and lots of it.  When that point in time arrives, the pendulum will invariably swing back to how well you optimize, leverage and spread [...]

If you or your company are cited as an authoritative/expert source of information, here are just of few of the factors that factor into Google, Yahoo and Bing’s rankings these days…How the search engines are piecing all of this info together is where it gets messy.  Your job is to make it easier for them. [...]

There is a lot of buzz going on around the idea that Google is looking for “fresh” content and will factor this into site rankings.  This is nothing new, but the method of creating that fresh content is.  Your company still needs to create new content (yes, you will have to do this for ever), [...]

If you have a good story about your company or brand, tell it.   Even if it makes you look kind of funny or informal.  Just get it out there.  People want to be part of a story, not just buy stuff.  Was your first office space in a Starbucks or in a shed behind a [...]

So you are looking for SEO help and are dead set on finding a firm that has worked in your specific industry, be it camping equipment, commercial pest control or hula skirts.  Forget about it.  The key is to find an SEO service provider that understands SEO rather than having a deep understanding of your [...]

There is a constant push in marketing to minimize risk and maximize return.  This is reasonable, except when reality is applied to the situation.  If your company wants to get out there and really create a significant ROI on its marketing investment, then it needs to look at approaches that involve some degree of true [...]

We get this all of the time…”Concentrate on “X” in your SEO work for us, that is what will drive us up on Google.” This statement is riddled with irony, but we’ll concentrate on point key word…”Concentrate” When it comes to SEO, if you are “concentrating” on any one area or tool set, you are [...]

2 Takes on Groupon: First…the Icon take: At its core, the customer that comes in from Groupon is one that you don’t really want…You can’t build a business on cheap, discount seeking, transient customers, unless you can be the low cost leader indefinitely or have some other meaningful differentiation. I don’t care what the split [...]