There is a constant push in marketing to minimize risk and maximize return.  This is reasonable, except when reality is applied to the situation.  If your company wants to get out there and really create a significant ROI on its marketing investment, then it needs to look at approaches that involve some degree of true [...]

Here is a great take on the value of SEO driven clicks versus PPC/Adwords clicks…”But the purpose of this post is to point back to the value of SEO clicks. Advertisers spend over $30 billion a year buying ads from search engines & the organic search results still get the bulk of the clicks. Of [...]

Oh, the siren song of last touch attribution.  Many a marketing director has run aground in pursuit of this illusive beast.  Everyone who knows anything about online marketing wants to be able to figure out last touch attribution.  But the more you know about marketing, both online and traditional, the more you know that the [...]

Don’t let nit picky clients monopolize your company’s bandwidth…even if they are profitable. Find clients with grand visions and goals, and help them get there.

Websites are always in flux, so when you are building your website, get it 90-95% there, go live, then come back to it.  Don’t get stuck on the small details.  If you do, it’s even money that you’ll still be stuck in 3 months.  It’ll never be perfect.  It will never be complete.  In fact, [...]

We get asked this question (or some form of it) all of the time by our older clients…”Does social media really matter or it is just hype?” The short answer is yes, absolutely. For a longer answer, here goes: Three or four years ago we weren’t sure whether social media would come into a prominent [...]

Companies come to us all of the time in need of marketing strategy / marketing planning. Just about every one of them are suprised when we insist they start with the boring stuff…marketing infrastructure&ld;/a>. Not branding, communications, websites, e-commerce, SEO and the like…just plain old marketing infrastructure. We direct them to do things like: (1) Reviewing their [...]