There is a lot of buzz going on around the idea that Google is looking for “fresh” content and will factor this into site rankings.  This is nothing new, but the method of creating that fresh content is.  Your company still needs to create new content (yes, you will have to do this for ever), [...]

If people could convey 3 things about your company to their contacts, what would you want them to be?  Are you working to ensure they are carrying that message?  One EMR / electronic medical record provider has this nailed down: Simple. Seamless. Secure.  Great message.  Very transferable. Very sticky.