Content is king, and to rank online, it is indeed key to have great content.  But when your vertical gets competitive, everyone has budget, time and bandwidth to create great content, and lots of it.  When that point in time arrives, the pendulum will invariably swing back to how well you optimize, leverage and spread [...]

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There is a lot of buzz going on around the idea that Google is looking for “fresh” content and will factor this into site rankings.  This is nothing new, but the method of creating that fresh content is.  Your company still needs to create new content (yes, you will have to do this for ever), [...]

2 Takes on Groupon: First…the Icon take: At its core, the customer that comes in from Groupon is one that you don’t really want…You can’t build a business on cheap, discount seeking, transient customers, unless you can be the low cost leader indefinitely or have some other meaningful differentiation. I don’t care what the split [...]