When it Comes to Marketing Strategy, Think Infrastructure First.

Companies come to us all of the time in need of marketing strategy / marketing planning. Just about every one of them are suprised when we insist they start with the boring stuff…marketing infrastructure&ld;/a>. Not branding, communications, websites, e-commerce, SEO and the like…just plain old marketing infrastructure. We direct them to do things like: (1) Reviewing their [...]