Here is a great take on the value of SEO driven clicks versus PPC/Adwords clicks…”But the purpose of this post is to point back to the value of SEO clicks. Advertisers spend over $30 billion a year buying ads from search engines & the organic search results still get the bulk of the clicks. Of [...]

Clear, engaging messaging can be the most valuable marketing/branding asset your company has.  If your market can understand and explain in plain terms (1) what your company does and (2) what makes you special, you are ahead of 90% of your competition. Better yet if this explanation can be understood by a child.  Whether you [...]

When it comes to Google Rankings, don’t be overly fixated on Google PageRank of your website. A website that is properly developed and contains good content can outrank a website with higher PageRank. NOTE: This is different from your Google Ranking. Your Google Ranking does indeed matter (it’s everything, in fact). Page Rank is a [...]

Here’s a $1000 piece of SEO advice for you and your company: Start a news page on your site, put at least one news post up every 2 weeks and include keywords/keyphrases that are meaningful for what you do. Then repeat for 3-6 months (forever really). We used this advice for a company that offers [...]

Once free piece of advice to business owners/exec’s/marketing directors looking to do online marketing…Stay away from Yelp.  We are seeing them target law firms heavily right now in our area.  One IP law firm in Orange County we know of got snookered into signing a $10,000+ a year contract by some Yelpster. Their offering was clearly not appropriate for a [...]