We’ll cover the history of Google’s past forays into social media in the near future.  However, since we were asked about all of their previous attempts we figured we’d share that list with you.  The book is still being written on Google+, and it looks promising, but as they have learned in the past, but [...]

One more great little wrinkle has to foil SEO cheaters is how they penalize your site.  Let’s just say that your SEO services provider is taking shortcuts and buying links to boost your ranking. When Google catches on, they won’t necessarily hammer your down site from #8 to #88.  They might first boost your site [...]

What Defines Good Content in the Eyes of Google? * Written by someone who is a true authority on the topic and conveying valuable information to site visitors. * Defines a problem and offers some sort of solution. * The page is written to be readable by a human, not a bot. * The content [...]

Before You Consider Adwords…Be Ready to Run With the Big Boys: WordStream, a provider of software for keywords and pay-per-click marketing campaigns, has done research to discover which keywords receive the highest costs per click (CPC) in Google AdWords. Unless you are marketing a term like “yard sale” or “yorba linda architect” something else for [...]

Here is a great take on the value of SEO driven clicks versus PPC/Adwords clicks…”But the purpose of this post is to point back to the value of SEO clicks. Advertisers spend over $30 billion a year buying ads from search engines & the organic search results still get the bulk of the clicks. Of [...]

When it comes to Google Rankings, don’t be overly fixated on Google PageRank of your website. A website that is properly developed and contains good content can outrank a website with higher PageRank. NOTE: This is different from your Google Ranking. Your Google Ranking does indeed matter (it’s everything, in fact). Page Rank is a [...]

Why blog? Reason abound (good will, show your expertise, drive traffic, etc.) but if you need one reason to do it here you go: Google likes fresh content. Regular blog posts show Google that your site isn’t dead, which, in turn, gets the web crawlers to come back more often, helping your site rank better [...]