Before You Consider Adwords…Be Ready to Run With the Big Boys: WordStream, a provider of software for keywords and pay-per-click marketing campaigns, has done research to discover which keywords receive the highest costs per click (CPC) in Google AdWords. Unless you are marketing a term like “yard sale” or something else for which there is [...]

Once free piece of advice to business owners/exec’s/marketing directors looking to do online marketing…Stay away from Yelp.  We are seeing them target law firms heavily right now in our area.  One IP law firm in Orange County we know of got snookered into signing a $10,000+ a year contract by some Yelpster. Their offering was clearly not appropriate for a [...]