Client: Regional Tire Retailer:
Icon engaged a prominent tire retailer after the client had spent (and wasted) a 6-digit sum on PPC spending with a Google AdWords reseller disguised as YellowReachArcVisible (or some other fancy-shmancy name). The client had very little to show for their spend. Whether the failure was the fault was on the client or service side we’ll never know. We just knew the Pay Per Click spending was not delivering an acceptable ROI. When Icon was brought in the company ranked for 10 out of the 500 keywords they were targeting, so in reality, they were forced into having to buy a huge percentage off their traffic via PPC. So Icon kicked off a campaign to organically rank for targeted geographic and brand centric searches. After 4-5 months of work by Icon the client was ranking for 2/3s of the targeted searches. Traffic from the former PPC campaign was replaced by organic search and after a 2-3 month dip, equaled the numbers for which our client was paying a king’s ransom. Among others, Icon put the client at a #1 Google rank for “Tires Los Angeles” (a highly coveted term with oh, around 300,000 searches per year).