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	<title>Icon Marketing</title>
	<link>http://icon-marketing.com</link>
	<description>Just another WordPress site</description>
	<lastBuildDate>Tue, 21 Feb 2012 22:54:56 +0000</lastBuildDate>
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		<title>The SEO Silver Bullet</title>
		<description><![CDATA[If someone tells you there is a silver bullet in SEO we have a bit of advice for you. Run. When you get tired of running&#8230;catch your breath, and then run some more. After that&#8230;run more&#8230;and faster. Fact: There is no lasting silver bullet in SEO. The more an SEO huckster alludes to there being [...]]]></description>
		<link>http://icon-marketing.com/grab-bag/the-seo-silver-bullet</link>
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		<title>Content is Enough for Ranking, Until it Isn&#8217;t</title>
		<description><![CDATA[Content is king, and to rank online, it is indeed key to have great content.  But when your vertical gets competitive, everyone has budget, time and bandwidth to create great content, and lots of it.  When that point in time arrives, the pendulum will invariably swing back to how well you optimize, leverage and spread [...]]]></description>
		<link>http://icon-marketing.com/blog/content-is-enough-for-ranking-until-it-isnt</link>
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		<title>Got to Love Ted Talks</title>
		<description><![CDATA[Just thought we&#8217;d share&#8230; We love Ted Talks here at Icon.  In our view, they should part of the curriculum in every high school across America. Here are some great ones from 2011: http://www.readwriteweb.com/archives/the_best_10_ted_talks_of_2011.php]]></description>
		<link>http://icon-marketing.com/grab-bag/got-to-love-ted-talks</link>
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		<title>Chasing the Algorithm</title>
		<description><![CDATA[We&#8217;ve been doing SEO for a while.  We&#8217;ve seen over a dozen major Google updates over that time.  With each Google update we get a client who sees the next Google update as the coming Apocalypse.  This time it was Panda, and the client had it in his mind that Panda was going to kill [...]]]></description>
		<link>http://icon-marketing.com/blog/chasing-the-algorithm</link>
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		<title>Phrases to Avoid in Your Email Marketing</title>
		<description><![CDATA[Want to avoid having all of your outbound marketing emails caught by spam filters?  Try avoiding these phrases from  www.wilsonweb.com (you can find other phrases there). Amazing stuff Auto email removal Cable converter Cash bonus Claims you can be removed from the list Collect child support Compare rates Compete for your business Dig up dirt [...]]]></description>
		<link>http://icon-marketing.com/blog/phrases-to-avoid-in-your-email-marketing</link>
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		<title>Yes, Ranking is Getting More Complicated</title>
		<description><![CDATA[If you or your company are cited as an authoritative/expert source of information, here are just of few of the factors that factor into Google, Yahoo and Bing&#8217;s rankings these days&#8230;How the search engines are piecing all of this info together is where it gets messy.  Your job is to make it easier for them. [...]]]></description>
		<link>http://icon-marketing.com/blog/yes-ranking-is-getting-more-complicated</link>
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		<title>On the Fusion of Website Design, Functionality and Conversion Goals</title>
		<description><![CDATA[From a recent client meeting: 1-At the end of the day, it is relatively easy to design a beautiful site. Guys who can do this are a dime a dozen. 2-To build a highly functional, powerful database driven website is not as easy as getting a pretty site&#8230;but by itself, it still isn&#8217;t all that [...]]]></description>
		<link>http://icon-marketing.com/blog/on-the-fusion-of-website-design-functionality-and-conversion-goals</link>
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		<title>SEO and Content Freshness</title>
		<description><![CDATA[There is a lot of buzz going on around the idea that Google is looking for &#8220;fresh&#8221; content and will factor this into site rankings.  This is nothing new, but the method of creating that fresh content is.  Your company still needs to create new content (yes, you will have to do this for ever), [...]]]></description>
		<link>http://icon-marketing.com/blog/seo-and-content-freshness</link>
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		<title>Tell A Story</title>
		<description><![CDATA[If you have a good story about your company or brand, tell it.   Even if it makes you look kind of funny or informal.  Just get it out there.  People want to be part of a story, not just buy stuff.  Was your first office space in a Starbucks or in a shed behind a [...]]]></description>
		<link>http://icon-marketing.com/blog/tell-a-story</link>
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		<title>For SEO You Don&#8217;t Need Specific Industry Experience</title>
		<description><![CDATA[So you are looking for SEO help and are dead set on finding a firm that has worked in your specific industry, be it camping equipment, commercial pest control or hula skirts.  Forget about it.  The key is to find an SEO service provider that understands SEO rather than having a deep understanding of your [...]]]></description>
		<link>http://icon-marketing.com/blog/for-seo-you-dont-need-specific-industry-experience</link>
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