There is a lot of buzz going on around the idea that Google is looking for “fresh” content and will factor this into site rankings.  This is nothing new, but the method of creating that fresh content is.  Your company still needs to create new content (yes, you will have to do this for ever), [...]

If you have a good story about your company or brand, tell it.   Even if it makes you look kind of funny or informal.  Just get it out there.  People want to be part of a story, not just buy stuff.  Was your first office space in a Starbucks or in a shed behind a [...]

So you are looking for SEO help and are dead set on finding a firm that has worked in your specific industry, be it camping equipment, commercial pest control or hula skirts.  Forget about it.  The key is to find an SEO service provider that understands SEO rather than having a deep understanding of your [...]

We ran into this issue about 3 years back.  If you are the CEO, president or otherwise the head honcho at your company, take a hard look as to whether you really should be acting as the art director on your latest creative project. Nobody at your company will let you know that you should [...]

Get a copy of your marketing plan…Scan it quickly for these terms or objectives: -Buyer education -Customer education -Educate the customer If objectives like these are a key part of your marketing plan, your chances of success are a fraction of what would be otherwise. So what should you do?  Dumb down your offering to [...]

There is a constant push in marketing to minimize risk and maximize return.  This is reasonable, except when reality is applied to the situation.  If your company wants to get out there and really create a significant ROI on its marketing investment, then it needs to look at approaches that involve some degree of true [...]

We get this all of the time…”Concentrate on “X” in your SEO work for us, that is what will drive us up on Google.” This statement is riddled with irony, but we’ll concentrate on point key word…”Concentrate” When it comes to SEO, if you are “concentrating” on any one area or tool set, you are [...]

We have been talking about outfits who fleece unknowing businesses into marked up PPC buys…WebVisible is a great example. Here is a link to an OC Register article on their demise: http://economy.ocregister.com/2011/02/25/webvisible-closing-irvine-office-170-cut/49995/

A simple tip to raise your e-commerce conversion rate: Cloak your purchase pages and shopping cart area with graphics, text and other reassurance of your site’s security. We have seen gains as high as 11% after doing this simple thing.

Just thought we’d share a little press from the OC Register…Our thanks to Jan Norman. Published: Feb. 17, 2011 Updated: Feb. 18, 2011 10:33 a.m. 10 real ways to grow a business By JAN NORMAN COLUMNIST THE ORANGE COUNTY REGISTER jnorman@ocregister.comNext Article »5 SHAREArticle Photos Videos Everyone from President Obama to Federal Reserve Chairman Ben [...]