One Reason SEO is Expensive

There are many reasons SEO (ranking on Google) comes with a high price tag, but here is a big one:

Google makes over 500 changes a year to its algorithm (each one scientifically evaluated) in order to deliver the most useful results for its users. Then it tests each of these changes and depending on its effect on users, may undo the change.

So just to stay even and in the game your SEO firm has to research, test and work like mad.

Tags: algorithm, algorithm changes, algorithm updates, bing algorithm, Google alg, google algorithm, seo, website, yahoo algorithm