Before You Consider Adwords…Be Ready to Run With the Big Boys:
Before You Consider Adwords…Be Ready to Run With the Big Boys: WordStream, a provider of software for keywords and pay-per-click marketing campaigns, has done research to discover which keywords receive the highest costs per click (CPC) in Google AdWords. Unless you are marketing a term like “yard sale” or something else for which there is [...]
Just Plain Trying Too Hard
We came upon this place when we were out visiting a client in the Inland Empire. Are they just trying too hard? Is it an attempt at some sort of ironic branding humor (like a handlebar mustache or something)? Is the joke really on us? Your thoughts?
Funny Take on Social Media
Can’t remember who sent this to us, but it’s so good we had to share. If it is yours, please let us know and we’ll link it over to your site.
The SEO Silver Bullet
If someone tells you there is a silver bullet in SEO we have a bit of advice for you. Run. When you get tired of running…catch your breath, and then run some more. After that…run more…and faster. Fact: There is no lasting silver bullet in SEO. The more an SEO huckster alludes to there being [...]
Content is Enough for Ranking, Until it Isn’t
Content is king, and to rank online, it is indeed key to have great content. But when your vertical gets competitive, everyone has budget, time and bandwidth to create great content, and lots of it. When that point in time arrives, the pendulum will invariably swing back to how well you optimize, leverage and spread [...]
Got to Love Ted Talks
Just thought we’d share… We love Ted Talks here at Icon. In our view, they should part of the curriculum in every high school across America. Here are some great ones from 2011: http://www.readwriteweb.com/archives/the_best_10_ted_talks_of_2011.php
Chasing the Algorithm
We’ve been doing SEO for a while. We’ve seen over a dozen major Google updates over that time. With each Google update we get a client who sees the next Google update as the coming Apocalypse. This time it was Panda, and the client had it in his mind that Panda was going to kill [...]
Phrases to Avoid in Your Email Marketing
Want to avoid having all of your outbound marketing emails caught by spam filters? Try avoiding these phrases from www.wilsonweb.com (you can find other phrases there). Amazing stuff Auto email removal Cable converter Cash bonus Claims you can be removed from the list Collect child support Compare rates Compete for your business Dig up dirt [...]
Yes, Ranking is Getting More Complicated
If you or your company are cited as an authoritative/expert source of information, here are just of few of the factors that factor into Google, Yahoo and Bing’s rankings these days…How the search engines are piecing all of this info together is where it gets messy. Your job is to make it easier for them. [...]
On the Fusion of Website Design, Functionality and Conversion Goals
From a recent client meeting: 1-At the end of the day, it is relatively easy to design a beautiful site. Guys who can do this are a dime a dozen. 2-To build a highly functional, powerful database driven website is not as easy as getting a pretty site…but by itself, it still isn’t all that [...]