Search for your company’s name on Google and see what results come up. Your company website should be at the top. Then look at results 2 though 10. You should see some other pages from your site, maybe your Facebook page and maybe a page about your business from a directory like the Yellow Pages [...]

Ask your grumpiest 10 clients what they think of your website…and give them the freedom to be honest. You’ll likely get some good feedback, but just ignore that. Listen to the “constructive criticism” you get, then make a plan to address those areas.  If you see that you can’t get there with your current website, [...]

Email: The Best ROI on the Web: Yes, there are many marketing tools out there on the web. Most aren’t worth much, but there are still some which are useful for finding and selling to prospective customers. However, whether you’re selling batting lessons or cage free eggs, when it comes to pure return on investment [...]

…Just don’t do anything at all.

mega millions One is the harder, longer path to rankings.  The other can be faster. One will have some staying power.  The other will be surpassed by the next company who has figured out the next way to trick Google. One can be practiced only by a firm that knows your clients, your industry, etc.  [...]

We’ve been meeting with clients about how to approach 2013.  We’ve had the conversations about “changing everything” or some similar notion with a number of them. While this is possible for some companies and great things can happen, we also love hearing companies get serious about the 3 or 4 marketing initiatives they want to tackle in [...]

We get this question all of the time…”What is the best time to tweet?” The answer?  Friday afternoon from 1pm to 4pm.  That’s when twitter is the busiest.

Congrat’s to StorageTreasure.com on their new video series about storage auctions!  10 months of hard work on this thing and it shows!  Check it out today: http://www.youtube.com/watch?v=F68Q-jljJn4&list=UUwr9FpCz00C4jWNAX7-VZpQ&index=0&feature=plcp

We’re going to take a quick victory lap here at Icon.  Here’s why: We recently had our SEO work for a particular client examined by one of the world’s foremost experts in the industry.  They went through our work with a fine toothed comb, and we were a bit anxious about what they might find. [...]

We see article after article with some sort of “Marketing is Dead” headline. Yep…Rock n Roll is dead too right? In day where more and more of your business is being outsourced, back-officed and commoditized, your marketing is one of the few areas you can really differentiate. Now get to it.